Geovanny Escaf
Frontend Ecommerce Engineer
I build high-performing, beautiful Shopify storefronts that turn visitors into customers. 5+ years of experience delivering custom themes, landing pages, and scalable ecommerce solutions for DTC brands.
About Me
I'm a Shopify Plus Developer with 5+ years of experience delivering high-quality ecommerce solutions across agency and in-house environments. My expertise spans Liquid, HTML5, CSS3/SCSS, JavaScript (ES6+), Vue.js, and React.js, with hands-on Shopify Plus experience including Checkout Extensibility, Shopify Functions, Markets, and B2B.
I specialize in translating Figma and PSD designs into responsive, user-friendly storefronts that maintain brand consistency and drive conversion. I have a proven track record of migrating stores to Shopify 2.0, building custom themes and landing pages, optimizing SEO performance, and collaborating cross-functionally in Agile teams.
Key Achievements
- Reduced bounce rate by 12% across 3 stores via landing page optimization
- Improved organic traffic by 20% through schema markup implementation
- Migrated 5 stores to Shopify 2.0 using advanced Liquid and JSON templates
- Developed 10+ custom storefront components using Vue.js, enhancing frontend functionality significantly
Certifications
Shopify Development Fundamentals
Shopify
Projects
A deeper look at the Shopify and headless ecommerce work I've delivered for brands and agencies — with results, screens and the stack behind each build.
SEO & Performance · Beauty Industry Group
BELLAMI Hair
Full technical SEO audit and performance overhaul of the BELLAMI Shopify storefront — structured data, Core Web Vitals and render-blocking cleanup across templates.
- Audited crawlability, indexation, canonical and schema coverage across collection and product templates.
- Implemented Product, Breadcrumb and FAQ JSON-LD to win richer SERP results.
- Cut render-blocking scripts, deferred third-party apps and served responsive/lazy images.
- Tracked Core Web Vitals weekly and shipped iterative Liquid and asset-level fixes.
+20%
after schema markup rollout
-12%
across optimized landing pages
4.6s → 2.3s
image & script optimization
48 → 86
mobile, on key templates
Organic traffic index vs. LCP over the 6-month engagement
Store Retainer Team · The Stable
Fenty Hair
Part of the store retainer team building custom Shopify sections and shipping fixes on the live Fenty storefront — every component built responsive-first from desktop down to mobile.
- Built custom, merchandiser-configurable sections and blocks for campaign pages.
- Triaged and fixed live-site issues with fast, zero-downtime releases.
- Validated every build across desktop, tablet and mobile breakpoints.
Shopify Rebuild · Figma to Store
White & Warren
Rebuilt the White & Warren storefront on Shopify straight from Figma — pixel-accurate Online Store 2.0 sections with a fully fluid layout system.
- Translated the full Figma design system into reusable Liquid sections and JSON templates.
- Implemented fluid typography and grid rules so every page adapts from 390px to 1920px.
- Handed over a theme editor setup merchandisers can run without a developer.
Headless Commerce · Hydrogen + Oxygen
Fracture Me
Headless storefront deployed with Shopify Hydrogen on Oxygen, including a custom React product gallery on the PDP driven by Storefront API media and variant state.
- Built the PDP media gallery in React — variant-aware image swapping, thumbnails and lazy loading.
- Queried product media and variants through the Storefront API with GraphQL fragments.
- Deployed and monitored the Hydrogen app on Oxygen with preview environments per branch.
Why headless here
The gallery needed variant-aware media, custom zoom behaviour and instant swapping that the Liquid theme couldn't deliver. Hydrogen gave full React control over the PDP while Oxygen kept edge delivery and Shopify checkout intact.
Experience
A track record of building, optimizing, and scaling ecommerce experiences across agencies and in-house teams.
Shopify Developer
Fortuitas
- Collaborated with project managers and designers to develop and launch Shopify stores aligned with client requirements.
- Customized purchased themes with new features, tailored sections, and blocks to support business needs.
- Built custom landing pages and frontend components from PSD and Figma designs using HTML, CSS, JavaScript, and Tailwind CSS.
- Translated design concepts into responsive, user-friendly storefront experiences with brand consistency.
Shopify Developer
Beauty Industry Group
- Maintained and enhanced multiple Shopify stores within the Beauty Industry Group portfolio.
- Improved organic traffic by 20% through schema markup implementation.
- Reduced bounce rate by 12% via landing page optimizations across 3 stores.
- Built custom landing pages from Figma designs using HTML5 and CSS3, translating concepts into responsive frontend experiences.
Shopify Frontend Developer
The Stable
- Upgraded legacy Shopify 1.0 Liquid templates to Shopify 2.0 themes using JSON templates and Online Store 2.0 architecture.
- Built custom frontend components and features using Vue.js, React.js, and SCSS.
- Worked in an Agile environment with daily stand-ups and cross-functional collaboration.
Shopify Frontend Developer
BVA - Acquired by The Stable
- Worked on BVA's proprietary Shopify theme built with Liquid, Vue.js, and Gulp.
- Improved storefront functionality and user experience by resolving bug-fix tickets.
- Supported 10+ Shopify store builds and ongoing frontend development.
Skills
The tools and technologies I use to design, build, and optimize modern ecommerce experiences.